Transform your user experience with
Design Thinking
Hands-on workshops to innovate in healthcare and other industries through Design Thinking methodologies
NOW IN LIMA, PERU | FEBRUARY 7 2025







Transform your organization’s challenges into innovative solutions
With a practical and dynamic workshop, specially designed for leaders in the healthcare sector. This 8-hour workshop will guide you through a structured innovation process using methodologies that focus on key transformation points:
Listen, Create, and Deliver.
This workshop is exclusively designed for
Decision-makers in the healthcare sector
Key professionals responsible for defining strategies and innovation projects.
Medical Directors
Leaders driving clinical transformation towards more effective, patient-centered care.
Managers and Department Heads
Leaders committed to improving the patient experience and optimizing processes within their teams and areas of work.
Workshop content
During this 8-hour workshop, you will experience how to apply Design Thinking
to develop patient-centered solutions.

Exponential Creative Development
Explore the 5 steps of Design Thinking through interactive activities.
- Exponential Creative Development
- Implementation of the Design Thinking survey model: Listen, Understand, Deliver (Activity 1)
- Learning to apply the Five
- Steps of Design Thinking (Activity 2)

Customer Experience Journey Map
Design the customer empathy map and gain key insights to improve their experience.
- Implementation of the Customer Experience Journey Map
- Customer Journey Map
- Collecting E.C.E. data (Activity 3)
- Developing and implementing the
- Customer Empathy Map

Prototyping Development
Integrate solutions into a business model and present your final prototype as an innovative solution.
- Integration of the Business Model into the Empathy Map (Activity 4)
- Prototype Development (Activity 5)
- Final Prototype Presentation by each team (Activity 6)
Combine empathy, creativity
and strategic thinking
MEDELLIN
OCTOBER 17
BOGOTA
NOVEMBER 6
CALI
NOVEMBER 22
LIMA, PERU
FEBRUARY 7